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Home Motorcycles Motorcycles. Virtual Showroom. About Us. Sales: Service: Parts: All Rights Reserved. My Vehicles Listed below are your saved and recently viewed vehicles. The clothing and accessories business has long since surpassed sales of motorcycles. As a consequence, Louis ends all vehicle business in Much has changed for the retail network too. By , Louis is operating 47 shops. The 21st century brings an end to the constant growth of the motorcycle industry. The internet bubble and the financial crisis leave their mark.
Presenting Louis | Louis Motorcycle & Leisure
Nevertheless, growth continues at Louis — in part because the company sets the course for the future in good time. The Louis Academy is founded in Hamburg in ; a unique educational institute for employee training of its time.
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It is where workers from all branches come together to exchange experiences, get to know new products and gain technical knowledge. But most of all they learn how to be consultants capable of impressing their customers with their expertise and passion. Louis strengthens activities in other European countries. The most important tool in the process is the Online Shop. Clear and well-illustrated descriptions of the items — often with 3D animation — film-supported product presentation, up-to-the-minute offers, brand shops with the look and feel of the particular label and, of course, fast loading times, make each visit a great customer experience.
Since the summer of , the entire Online Shop has also been available in English. But that was just the beginning After a general overhaul in , the Online Shop now has new search and filter options, is faster and more clearly organised and, above all, it is also smartphone-friendly — so the sky's virtually the limit for our online shopping customers.
Our company has now been in existence for 80 years. Detlev Louis Motorrad-Vertriebsgesellschaft mbH has a long tradition. However, the development and growth of a small Hamburg motorcycle workshop into an international business and Europe's market leader required a lot more than just tradition, and it still does. We pursue a policy of sustainable growth. A scrupulously intelligent range of goods with excellent value for money, a young and modern organisation, a high-performance logistics centre and well-trained, dedicated employees are the pillars of our success. In order to secure the long-term future of the company, Ute Louis, widow of the company founder, decides to entrust Warren Buffett with his life's work.
The highly regarded investor is known worldwide for his long-term thinking and approach. Back to overview Back to overview The history of Louis. A success story which is reflected in the unique structure and culture of his company. To the top. Beginnings and visions. Movers and shakers, marques and motorsport After the turmoil of the Great Depression, vehicle ownership advances slowly but inexorably in the Europe of the 30s: small motorcycles become affordable for the average consumer.
Economic miracle and expansion. The first motorcycle boom After the founding of the Federal Republic of Germany, the economic miracle brings growing prosperity to the masses. Motorcycle versus car Motorcycle versus car: At the ends of the 50s compact cars became affordable vehicles for the masses.
Louis offices The Louis offices at Grindelallee 53, Hamburg in Advertisement from the 50s 1 Advertisement for Castrol oil. The Swinging Sixties. Difficult times for the motorcycle industry The motorcar replaces the motorcycle as the motor vehicle of the masses. The first Louis catalogue Detlev Louis is quick to respond to this sign of the times: in , he publishes the first mail order catalogue and supplies an ever-expanding customer base by post.
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The golden years for the motorcycle industry. Today Louis now employees more than 1, people in Germany, Austria, Netherlands and Switzerland, more than of whom are apprentices. In the picture on the right: Detlev Louis and Guenther Albrecht. Hobby and lifestyle The new decade starts brightly and with great optimism. The three-man delegation from Kawasaki at Detlev Louis Louis becomes exclusive importer for Kawasaki In , Kawasaki is looking for a sales partner for Germany and a three-man delegation visits one of Germany's biggest motorcycle dealers: Detlev Louis.
Import business with clothing and accessories As motorcycle sales increase, the demand for clothing and accessories also grows. Shopping at Louis Fast, competent, friendly — and always an experience. Since , the store at Suederstrasse 83 in Hamburg has been the largest of all Louis branches. Suederstrasse 83 The sales catalogue has already grown to pages. Stores and logistics The march of triumph of the motorcycle endures undiminished.
The square lines and the larger chassis make the PX instantly recognizable. There was a speedometer on the handlebars, which were completely redesigned. This model was highly innovative due to its updated front suspension with telescopic shock absorber. To meet the demands of some countries, Piaggio developed a faster 50 cc model.
The engine produced a higher power model, while keeping the same bore and stroke as the standard model. Developed in as a completely new and redesigned Vespa, the T5 Pole Position was equipped with a new engine that provided enhanced performance. The aggressive lines, the spoiler, the windshield and the digital tachometer enhanced its sporty character. At this time Piaggio had the difficult task of competing with fierce competition from Japan.
Replicated in the early nineties to meet the many demands of fans, the Vespa 50 Special was most popular model among young people in the sixties. Appreciated throughout the world, the special model in was limited to just 3, units. It was aimed towards young riders who weren't born during the 60s.
This model was a legendary product and was even exhibited at the prestigious location of the Museum of Modern Art in New York.
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Vespa enters the third millennium without losing its elegant lines and distinguishable design. However due to years of experience, it was more technologically innovative and had reached new heights in terms of comfort. This model was thought as a homage to the Ferrari team for the victory in the Formula 1 World Championship in The vehicle was customized with the names of Montezemolo, Todt, Schumacher, and Barrichello. Naturally, it had a Ferrari red livery and a leather saddle utilizing the same material used to upholster the inside of a Ferrari.
Fifty years after the launch of the Vespa GS Gran Sport , the first sport scooter in history, and still a sought after treasure for collectors and fans, Vespa GTS i. Vespa GTS's braking is managed with a superb double disc braking system. This fascinating blend of styles and memories keeps the soul of the youngest and most sporty of all Vespas alive in the present day. The Vespa S inherits its rigorously minimalist looks from legendary models of the s like the 50 Special and Vespa Primavera.
The new 50cc, four stroke, four valve engine lead to the rediscovery of an engine size which is "legendary" in Vespa history. With new 4 valve timing, this brand new and feisty powerplant has nothing to envy of its two-stroke counterparts at 4. With this new engine, Vespa reconfirms a technological supremacy that has stood for over six decades. Vespa therefore reaffirms its technological cutting-edge which has always marked its past and introduces one of the most modern, advanced and safest two-wheeled vehicles in the world. To mark the year — the 40th anniversary of the foundation of Giorgio Armani and the th birthday of the Piaggio Group — Emporio Armani has designed a special version of the Vespa The metal parts have a satin finish, and create an opaque effect in line with the finishing touches of the body.
For its Seventieth anniversary, Piaggio group makes a tribute to the best loved scooter of all time, creating a special version of it. From the origins to myth Seventhy years of history since Vespa 98 In April , this amazing new, functional and innovative mode of transport was presented to the general public for the first time in a Golf Club in Rome. Vespa 98 Corsa Circuito The Vespa 98 Corsa was built specifically to show the world that the capacity of the small scooter could be competitive in races.
Vespa 98 II Serie 16, models of the second series of Vespa 98 were ever produced.
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Vespa In Piaggio launched a new Vespa. Vespa Circuito In the late forties the major motorcycle manufacturers considered the best way to advertise their vehicles to participate to several races. Vespa Montlhery To promote the sporty image of Vespa, Piaggio shifted the focus towards breaking new records.
Vespa Siluro Torpedo In Vespa broke its most prestigious record: the flying kilometer. Vespa Very similar to the pattern of , the sales during were on the increase due to improved technology and aesthetics. Vespa U Only 7, units of the U Vespa scooter were ever produced, making this model one of the most sought after by collectors. Vespa Side-Car The Vespa sidecar was created between the late and the early The Vespa with sidecar enabled a stable and comfortable travel over long distances.
The sidecar was made of sheet steel and was assembled by hand and attached to the Vespa with a single tube. Vespa GS The GS was a milestone in the history of the scooter, not only for Vespa but for the market as a whole. Vespa In , ten years after the birth of the first model, the Pontedera factory achieved the millionth Vespa sale.
Vespa T. It was always the goal of Corradino D'Ascanio to design the small Vespa , a car with a two-stroke engine in the rear. It was launched in and Piaggio produced 30, units of this model. Vespa 50 Vespa became highly popular among young riders, who chose it to for being easily manageable and aesthetically pleasing.
This scooter in the movie was capable of running on the road, flying like a helicopter as well as being a submarine. Vespa Rally After the success of the Vespa Super Sport , Piaggio developed a new high spec cc, with a completely new engine and chassis with cosmetic changes to the handlebars and saddle. Vespa 50 with pedals The Vespa 50, to be marketed in France, underwent a transformation in order to adapt to French regulations. Vespa 50 Special Marketed since , the Vespa 50 Special was predominantly presented for the youth market with cosmetic changes to the handlebars, the headlamp, and the tail light.
Vespa ET3 Commissioned specifically for the export market, the Vespa ET3 had the same features of the Italian ET3, together with the seat, the fan cover and the range of colors. It was particularly popular in Japan, where it remained on sale until the mid-nineties. The small size of the body, similar to the Vespa 50cc, ensured an agile maneuverability and an excellent road handling.
It was developed in the 70's for the youth market and included details like a denim saddle. Vespa Rally After the great success of the Vespa , in Piaggio developed a its first cc model.